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Improving Care Worker Retention
Adult social care providers are struggling to retain care workers in the aftermath of covid and during a cost of living crisis – Skills for Care estimate that the sector lost 150,000 staff last year.
The Care Workers’ Charity provides grants and mental health support to care workers in crisis and our case studies demonstrate that our grants support retention in the sector.
We can support you to keep local care workers and Personal Assistants in the jobs they love.
Both options to include:
- Marketing, communications and social media: We will work closely with care providers and care associations in your area in order to raise awareness of this programme, using social media and boosted posts to directly reach care workers. To promote PA grants, we will also reach out to Direct Payment Support Organisations and Think Local Act Personal.
- Reporting: We will provide regular reports showing how the funding has been spent, demographic data and other information as agreed.
We have partnered with several councils to deliver place-based funding to care workers including Oxfordshire County Council, Bradford Council and Solihull Metropolitan Borough Council.
Hear from one of our partners:
“Oxfordshire County Council has worked closely with the Care Workers Charity to deliver and fine tune a grant offer to our social care workforce. The scheme has become a huge success, due in no small part to the support of the charity who has delivered strong communication to providers, delivered changes to the grant criteria swiftly to react to changing need and provided applicants with a straightforward online application process. Crucially, applications are processed quickly so people receive funds fast to deal with financial pressures. We have recently extended our partnership with the charity for another year and will work together to find more innovative ways to support social care workers across the county.”
Will Gardner
Strategic Commissioner – Workforce
Oxfordshire County Council HESC
To find out more about how we can work with your Local Authority, please contact Victoria Newton-Cutler: Victoria.nc@thecwc.org.uk