Meet The Team

Karolina Gerlich – Chief Executive Officer
CWC Karolina has been a care worker for twelve years alongside being an experienced Director in several capacities within the non-profit sector. She is passionate about social care and social justice and never misses a chance to advocate for care workers.

Another passion of hers is women’s rights and she is currently also an Advisor for the Women’s Equality Party. Karolina has been invited to participate in many media experiences as a voice for care workers to raise awareness of their under-valued hard work.

She loves working at The CWC because the determination, commitment and sacrifice of the care workforce deserves recognition.
Lee Stribling – Head of Operations
CWC Lee came to The CWC with a wealth of experience in the Social Care sector having worked for Skills for Care for a number of years as well as for a Local Authority dealing with Social Care. Lee is a curious, compassionate and determined individual with a postgraduate degree in Planning with a focus on Social Care.

Victoria Newton-Cutler - Head of Fundraising
CWC With 30 years of experience working within the commercial sector supporting corporate and private clients alike, Victoria has a wealth of experience in truly understanding needs, through building genuine rapport, she quickly develops strong, long-term relationships and professional friendships.

Victoria is naturally empathetic, warm, and friendly and loves nothing more than to use her active listening skills to really get to the root of her client's requirements employing a consultative approach to support them achieve their goals.

Personally she spends many hours walking the English coastline with her husband and black Labrador Wellington, and, can often be found reading in quiet sunny spots.
Shanna Wells - Head of Marketing & Events
CWC Shanna has a BSc in Marketing and a higher diploma in Forensic Psychology. She comes with 20 years of high level marketing, event and fundraising experience, working within the education and non profit sectors, and has a strong focus on digital marketing, design, brand awareness and communication.

She is excited to be able to give something back at The CWC and is looking forward to continuing to spread awareness of social care and to help support the amazing care workers.

In her free time, she sings in a band, is Vice Chair of a school governing board, is Chair of a leading music charity (The British Association of Barbershop Singers) and thoroughly enjoys spending time with her husband, two boys and two dogs.

Sophie Henry - Marketing & Events Manager
CWC Sophie is part of the creative team behind our event strategies at The Care Workers’ Charity. With extensive experience crafting innovative events that resonate with purpose, Sophie has worked with large and small companies to deliver impactful campaigns. Sophie hopes to use her strategic expertise and imaginative approach to ensure that our initiatives not only raise awareness but also inspire and engage the wider social care community. Her goal is to build strong relationships and change the conversation around social care.

Outside of work, she is also a Trainee Mental Health counsellor, dedicated to supporting mental well-being. Sophie loves to be outdoors, exploring new places and going on adventures. Whether it's hiking, camping, or discovering hidden gems in nature.

Neil Flack - National Accounts Manager
CWC
Neil has owned his own business in the aviation sector for 12 years as well as working in high profile sales consultancy roles within the industry. He has enjoyed building long lasting relationships with his customers across a broad range of sectors, including transport and electrical wholesale markets, bringing a wealth of client driven sales focus spanning 25 years.
He has an approachable personality and values excellent customer care and understands the need for building professional relationships through good communication and understanding. Neil has a passion for highlighting the need for better mental health support and wellbeing.

Personally, Neil enjoys spending his free time at home in Hertfordshire with his wife and 2 children. He has a keen interest in baking, reading and the occasional bike ride.
Tom Anson - Lead Sales Generator
CWC

Tom was a Support Worker for 2 years at an adult residential home and so his role at the CWC gives him the opportunity to continue making a contribution to the care sector and those working within it.

In his spare time Tom loves keeping fit by swimming with a club as well as running by the beach. He likes to unwind by learning Spanish, going to language meet up groups and local comedy nights and generally enjoys being around other people. In his downtime he likes to listen to the news in Spanish, podcasts and read about politics.

Keeley Mudd - Head of Projects & Policy
CWC

Keeley has an MSc in Social Work and a BA in Criminology and Sociology. She brings 15 years of experience developing and delivering local, national, and international community projects.

With a strong focus on consultation, engagement, and co-production she has recruited and supported youth advisory panels, organised consultation days, and brought together over 100 organisations and artists to co-produce a festival celebrating Refugee Week.

In her spare time, Keeley loves creative writing and trying an array of weird and wonderful activities from handstand classes to circus skills and free diving.
Olivia Firth - Project Coordinator
CWC

Olivia has an Undergraduate degree in Human Rights and Social Justice and a Master's degree in Human Rights, both from Kingston University. Within academia, she specialised in intersectional feminist theory, race and sexuality studies. Alongside this, Olivia has worked as a care worker, both in domiciliary and residential settings. By joining The Care Workers' Charity, she hopes to continue amplifying care workers voices and pursue her passion to ensure every care worker is treated with dignity and respect in all sectors.

In her spare time, Olivia enjoys going to theatre shows with friends and family, as well as learning new arts and crafts, baking and reading historical non-fiction.
Taylor-Anne McCarthy – Head of Grants
CWC Taylor has worked at the charity since 2020 and brings five years’ experience as a Project Officer in a Local Authority working on the development of major projects.

In her previous role, Taylor worked with various grant funders to implement projects to benefit residents. Her role at The CWC allows her to work on the other side of the coin, awarding grants to help improve the lives of others.

In her spare time, Taylor has an unquenchable thirst for travelling and finding the best beaches
Cath Williams – Lead Generation Executive
CWC Cath is a part-time member of the Fundraising Team at The CWC and has over 16 years’ experience of working with charities, building relationships.

She is qualified in Advice and Guidance with an interest in social welfare, she previously worked for The CWC as a grant administrator, giving her a valuable insight into the support needs of care workers.

In her spare time, she enjoys spending time with her family and walking their two dogs.
Daina Karai – Grants Administrator
CWC Daina is a Grants Administrator at The CWC with a background in Peer to Peer Lending working in the Department that dealt with sensitive and vulnerable cases. She has been described as a creative and curious perfectionist.

Working for the CWC gives her and opportunity to try something new and make a small difference to care workers’ lives.

In her spare time she enjoys cooking and yoga